Category: selling

3 Top Tips, books, Her Royal Risk, His Majesty's Secret Passion, Leena Hyatt, marketing, Nas Dean, selling, Valentine's Day

How To Succeed with Blog Tours: Three Top Tips

christinahollis
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1. Decide what you want to get out of the experience: selling tons of books would be ideal, of course, but it doesn’t always happen. You also run the risk of overexposure if you’re a one-trick pony (see Tip 3, below). Concentrate on building and strengthening your on-line networks. Open a spreadsheet, and log the details of your number of followers, comments, and other details before you start. Make sure you provide the entertainment and information your followers are looking for in your pieces. If the totals on your spreadsheet increase after your blog tour, that leads to more satisfaction in the long-term than a temporary blip in downloads. You may never know whether a purchased copy of your book was read, but it takes positive, measurable action for a blog reader to sign up for your newsletter, or “like” your author page.


2. Get someone else to handle to admin. I work with Nas Dean, although other on-line assistance companies are available. Compare several before deciding which one to use. I’ve found Nas offers great value for money and has lots of contacts, so you get plenty of opportunities for networking. This spreads the word about you, and your work. A good admin person will arrange dates, and supply an idea of the material your host is looking for. An administrator will also arrange giveaways and competitions. Don’t leave everything to them, though: when your blogs go live, visit the pages to make sure things are running smoothly, and reply to all comments.

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3. Hide Your Message, So They Go Seek: Mary Stuart wasn’t in the business of selling books, so she only had the phrase “Philip and Calais” engraved on her heart. The three words branded on an author’s every organ should be “buy my book” although you should keep it in mind, rather than out in plain sight. Shrinking violets don’t sell many stories, but avoid veering from no promotion at all to becoming the most shameless self-publicist since P.T. Barnum. Make sure your cover art and buy links are there on every piece you submit, but be careful to include more than simple advertising in the content of those blogs. You want to engage, entertain and maybe even inform your readers. My first book for The Wild Rose Press, His Majesty’s Secret Passion, came out at the beginning of February this year. On the 14th of every month, I have a regular blogspot with Leena Hyat’s Authorsoundrelations. Of course, this ties in nicely with Valentine’s Day. Rather than do a straight “Buy my Book!” with links, this year I provided hints and tips on keeping your Valentine’s Day flowers fresh for as long as possible (you can read that piece here).  The information came from my flower-growing life outside of writing. The tie-in with His Majesty’s Secret Passion was that my heroine Sara was given a beautiful bouquet by a mysterious stranger.

Blog tours involve a lot of writing, but they are good fun. I’ll be scheduling another one in a few weeks to promote Her Royal Risk, the next book in my Princes Of Kharova series.  Visit my author page here on Facebook to find out more details about what’s going on.

Creative Writing, selling, Story world

Write The Perfect Synopsis…

christinahollis
By Antonio Litterio
The perfect synopsis is a single page of description to tempt an editor to read the sample of work you’ve sent with it. Publishers are so busy, unless your synopsis grabs their attention straight away and won’t let go, they won’t bother looking any further. They don’t have time. Your manuscript’s file will be deleted without being opened if it was sent by email, or shredded if you sent a physical copy but didn’t include return postage. To give yourself the best chance of getting readers to see Chapter One, read on to find out what to include in a perfect synopsis–and what to leave out.

Use a standard font, in a size that makes it easy to read. Times New Roman, 12-point is ideal. DON’T reduce the font size any more than that. If it’s difficult to read, your editor won’t bother. Include your email address and the word “SYNOPSIS” to the header or footer, so your work can be easily identified.

Single-spacing (rather than the double-spacing used for your manuscript) means even a complicated synopsis can be squeezed into a couple of pages. That’s the absolute maximum these days. If a story can’t be explained in under two sides of A4, you’ve got problems. There’s no hope of your editor reading further, or looking at your full manuscript. Wikipedia has nailed the entire plot and character developments of J R R Tolkien’s enormous Lord of The Rings saga in 1,600 words. On my WP package, that’s two A4 pages plus a few lines. Chances are you’ll be able to make the synopsis of your own work a lot shorter than that.

A synopsis must sell your work and your writing style. It has to encourage agents and publishers to pick up your complete manuscript and read it. That’s something they won’t bother to do unless you convince them–fast–it’s worth their while. 

In the first line of your synopsis, give your contact details, the word count, and a reminder of the genre or line you’re aiming for. Full details of your intended market should have been included in your covering letter, but you still need to make sure the right person’s reading your work.

Concentrate on selling your story, major characters and themes while giving a flavour of your writing skill. Take a lot of time and effort to distil your work down into its most interesting and vital points. Remember, great thinkers such as Blaise Pascal and George Bernard Shaw have all apologised for writing long letters by saying they “didn’t have time to write a short one”. 

Write in the present tense. Outline the most important plot points in the order they happen, and why. Include details of your characters’ development as it happens through your book, and the reasons for their inner and external conflicts. A synopsis isn’t the place for riddles, cliffhangers, or hooks. Your potential editor can’t afford to wonder what happens next. They must know.

Study the cover text and reviews of recently-published books in your genre. When something entices you to read the rest of the book, that’s exactly the type of writing which will make anyone reading your synopsis hungry for more. Never copy anybody else’s work, but follow their example to produce a tempting result.

Don’t bother including details that don’t influence the plot. You may have spent hours deciding whether to give your heroine blue eyes or brown, or whether your hero likes cats. That’s vital background detail when you’re building your story world, but an editor doesn’t need to know any of it. If your heroine must wear contacts to disguise her appearance, or an allergy to fur makes your hero sneeze when he’s trying to hide from the villain, that’s fine. Otherwise, leave it all out. 

If you’re submitting by mail, make sure you send everything in one envelope: return postage, your synopsis, cv and covering letter as well as your manuscript. Make sure it’s all cross-referenced, and includes your contact details. Busy publishing house won’t have time to marry up items that get posted separately, but they’ll be grateful for clear labelling on anything that’s accidentally separated in-house.

With all the components of your perfect synopsis in place, tighten up your prose as much as possible. Then go through your manuscript and make sure all the promise and talent you’ve shown in your synopsis is reflected in your text. Once it’s perfect, it’ll be time to target your submission. But that’s another story…

For more hints and tips on writing (and cooking, beekeeping, gardening and eating cake…) sign up for my newsletter by mailing me at christinahollis(at)hotmail.co.uk, replacing the (at) with @ and putting “newsletter” in the subject line. Subscribers get a free copy of my Tipsheet For The Career Writer.