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1. Decide what you want to get out of the experience: selling tons of books would be ideal, of course, but it doesn’t always happen. You also run the risk of overexposure if you’re a one-trick pony (see Tip 3, below). Concentrate on building and strengthening your on-line networks. Open a spreadsheet, and log the details of your number of followers, comments, and other details before you start. Make sure you provide the entertainment and information your followers are looking for in your pieces. If the totals on your spreadsheet increase after your blog tour, that leads to more satisfaction in the long-term than a temporary blip in downloads. You may never know whether a purchased copy of your book was read, but it takes positive, measurable action for a blog reader to sign up for your newsletter, or “like” your author page.
2. Get someone else to handle to admin. I work with Nas Dean, although other on-line assistance companies are available. Compare several before deciding which one to use. I’ve found Nas offers great value for money and has lots of contacts, so you get plenty of opportunities for networking. This spreads the word about you, and your work. A good admin person will arrange dates, and supply an idea of the material your host is looking for. An administrator will also arrange giveaways and competitions. Don’t leave everything to them, though: when your blogs go live, visit the pages to make sure things are running smoothly, and reply to all comments.
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3. Hide Your Message, So They Go Seek: Mary Stuart wasn’t in the business of selling books, so she only had the phrase “Philip and Calais” engraved on her heart. The three words branded on an author’s every organ should be “buy my book” although you should keep it in mind, rather than out in plain sight. Shrinking violets don’t sell many stories, but avoid veering from no promotion at all to becoming the most shameless self-publicist since P.T. Barnum. Make sure your cover art and buy links are there on every piece you submit, but be careful to include more than simple advertising in the content of those blogs. You want to engage, entertain and maybe even inform your readers. My first book for The Wild Rose Press, His Majesty’s Secret Passion, came out at the beginning of February this year. On the 14th of every month, I have a regular blogspot with Leena Hyat’s Authorsoundrelations. Of course, this ties in nicely with Valentine’s Day. Rather than do a straight “Buy my Book!” with links, this year I provided hints and tips on keeping your Valentine’s Day flowers fresh for as long as possible (you can read that piece here). The information came from my flower-growing life outside of writing. The tie-in with His Majesty’s Secret Passion was that my heroine Sara was given a beautiful bouquet by a mysterious stranger.
Blog tours involve a lot of writing, but they are good fun. I’ll be scheduling another one in a few weeks to promote Her Royal Risk, the next book in my Princes Of Kharova series. Visit my author page here on Facebook to find out more details about what’s going on.