Felicity Trew, literary agents, The Romantic Novelists' Association's Conference 2017

Agents, and How To Find Them…

Felicity Trew. Photograph by John Jackson.

The first session I went to at the Romantic Novelists’ Association’s Conference this year was Felicity Trew’s presentation about the work of an agent and how to write the perfect submission letter. Felicity works for the Caroline Sheldon Literary Agency.

A good agent will be your supporter, cheerleader and confidante. They will create a publishing schedule for you, spacing your books out so you aren’t releasing them too close together. They’ll guide your career, and help you create a “brand”, or rework one that isn’t working

When it comes to writing your submission letter to an agent, keep it calm and professional.  Begin with the word count, and the intended audience for your book. Bring all your skill as a storyteller into play, but keep all the information you include concise and relevant. Distil your plot into about three lines, and put this at the top so your prospective agent knows what to expect. Show that you’ve really researched your agent, and your market. Give a brief history of your writing history, and your inspiration behind the book you’re pitching. Give links to your online presence. Keep your spell checker on, and make sure your letter is as perfectly laid out as your manuscript.

Which do you find harder—writing fiction, or writing the letter that goes with it?

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Creative Writing: The Selling Business…

By Antonio Litterio

Once you’ve finished writing your book, it feels like the hard work’s over. Then you discover it’s only just beginning. Unless you’ve got a literary agent, you’ll have to come out from behind your keyboard and start selling–yourself, as well as your books. This is the toughest part for many authors. Most of us like to spend every spare moment shut away in our own little worlds. The bright lights of publicity are dazzling, but here are some great ways to cope:

1. Buddy Up: To be an author, you only need to put words down on a page, or up on a screen. Telling a story needs an audience. Actually selling a book needs readers willing to hand over good money. Start gently, with your friends and family. If they like your work, they shouldn’t take much persuading to set up a daisy-chain of sales by recommending your book to their friends. News spreads like ripples in a pond, on the Six Degrees of Separation principle. Make friends with your local librarian (see the next point!) as they’re often keen to give publicity to local writers. Join groups such as the  Romantic Novelists’ Association, whose members are keen readers as well as writers. They’re a fund of useful advice when it comes to book-selling opportunities. Go online where the readers are, too, on sites such as GoodreadsTwitter‘s a great way of networking but remember, the most important thing is actually to build friendships and find out what readers like, rather than go all-out to sell. The internet lacks the subtlety of face-to-face contact. Make sure you only include a sales pitch once in every dozen tweets or so. Make contacts, have fun, and see any effect on sales as a bonus.

2. Go Equipped: Never leave home without something you can hand out to people you meet. A picture tells a thousand  words, so get illustrated! If you don’t have a good local printer, you can pick up some great stuff online; bookmarks, flyers with your book’s cover on one side and a teasing quote on the other, and business cards. Make sure your contact details are on everything. If your book’s available in hardback or paperback form, carry a couple of autographed copies, too. Libraries are aways glad of donated books, and you can give them some bookmarks at the same time. It all helps to get your name recognised, and that’ll help widen the audience for your work.

3. Contract Out: This is where literary agents and virtual assistants can really save you time and stress. Ok, you have to pay for their time and expertise, but they spend their working days honing their specific skills. Wouldn’t you like to do the same with your craft? Employing someone to do all your non-writing work gives you more time to be creative. You can read more about the pros and cons of literary agents here. I did a blog tour with Nas Dean for The Weight of The Crown, and it was an easy, fun way to connect with readers. While Nas did all the organisation and paperwork, I dropped in at every blog to answer questions, and reply to comments from readers. It was great–the dates, scheduling, formats, information spreadsheets and prize draw admin was handled by Nas, while I spent all my time doing what I love: writing, and chatting online with readers.

For more writing tips, visit my website by clicking here. You can sign up for my occasional newsletter by mailing me at christinahollis@hotmail(dot)co(dot)uk, putting “NEWSLETTER” in the subject line.   

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Do You Need A Literary Agent?

By Antonio Litterio

The obvious answer to that question is–no.Writers have so many options open to them now, the thought of sacrificing 15% or so of your hard-won earnings to a literary agent is enough to send everybody rushing off to do it all themselves. To date, I’ve sold three million novels worldwide, hundreds of non-fiction articles and short stories to magazines–and all without an agent. 

But wait a minute. Most people fit their writing work in around their day job.If your aim is publication, once you’ve finished a book, the business of selling it must begin. Without an agent, you’ll be spending a lot of time online, checking out which publishers are buying in your genre. You’ll be reading the type of books on their lists, and targetting your submissions. If you follow my tip here and start on your next book straight away, all this research will eat into the time you should be spending on your writing. There are only so many hours in the day.  Which would you rather do – write, or spend your precious free time trawling the net in the name of research, and getting distracted all the way by pictures of cute kitties hazzing this or that(we’ve all been there)!

This is where literary agents earn their keep. They lift a lot of the non-writing stuff off your shoulders. They’ve got the inside track on current market trends, and they have ready-made networks. A lot of writers recoil from phrases like that.  This is why agents are vital. They know whose lists are closed, and who’s buying, and most important of all, exactly what those buyers are looking for. Publishers use literary agents as a shortcut. If an agent thinks your work is worth showing around, it’s already been through one roguing process. Think of it as first-stage quality control. When someone who knows the business thinks the mechanics of your work are worth forwarding, a publisher may be more inclined to check out the economics of your project. 

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Once a publisher says yes, the horse-trading starts. Most writers are loners. A certain amount of introversion goes with the job. Can you honestly say you’d feel happy negotiating the best terms for your contract, if you’ve never done it before? Professional bodies such as The Society of Authors will vet contracts for you if you’re a member, but that will take time to arrange. And if you’ve got no experience in the craft, can you really see yourself getting the best deal over publicity arrangements, tour dates, extending deadlines when necessary and sorting out foreign editions and rights? Really?

Writing is a lonely business. A good agent will be on your side. That’s a great feeling. It takes the pressure off, knowing that someone is taking care of business. It gives you the chance to get the “creative” back into your “creative writing”. 

To return to what I wrote at the beginning: yes, I might have sold three million books without the benefit of an agent. But how many more books would I have actually managed to write if I’d had an expert on hand to help me target my work and do all the drudgery, while I got on with the fun stuff?

Have you got an agent? What are your experiences?