Christina Hollis, ebooks, Elise Sax, Epublishing, Huffington Post, Mark Coker

Epublishing – Fix or Flash?

My blog on Smashword founder Mark Coker’s speech at RWA2012 got a lot of interest. Thanks to everyone who commented, both here on the blog and direct to me by email. There’s obviously such a lot of interest in ebooks, I’m running another link. This piece by Elise Sax in the Huffington Post gives a view from the floor, rather than the podium: http://huff.to/OLZ4Yw
There are millions of people who love to write. It used to be said that if you had a story to tell and the skill to tell it well, you would find a publisher. Only the best and brightest (and luckiest?) got through their rigorous weeding-out process. The hope of becoming one of the chosen few kept writers sending typed manuscripts to  publishing houses by the thousand.  As the death toll of office juniors killed by collapsing towers of accumulated scripts rose,  many of the big firms closed their lists to unsolicited work. Literary agents then became the gatekeepers. To get a shot a publication, books no longer had to be merely well-written and entertaining. They had to  promise huge sales, as well. Did this extra hurdle put authors off? No. The manuscripts carried on accumulating to the point where agents, too, could pick and choose which writers they took on. Employing an editor before approaching an agent became the way to progress – another step in the ziggurat between writing a book and seeing it appear in print. Is it any wonder that faced with this increasingly long drawn out route to publication, vanity publishers made a fortune from the unwary?
Then came the Internet revolution. Now anyone who wants to put their work out into the public domain can do so, by blogging or publishing an ebook. The author’s plaintiff cry of  “Who will buy my story?” has now become “Here’s my work – pass it on.”
As Elise Sax’s article says, being published by a big, respectable firm still has a lot of cachet. Representation by an agent means you’ve got a knowledgeable person on your side to help you fight your way through contracts, clauses and obligations –  but do readers care how a book gets into their hands, as long as the story is good? Is this the best way to bring more books to more people, or will the explosion in ebooks be just that – up like a rocket, down like a stick? 
Christina Hollis, Ebook, Mark Coker, Publishing, Smashwords

Smashwords: The Future of Ebook Publishing at RWA 2012

Here’s a fascinating insight into the present and future of publishing by Mark Coker of Smashwords: Smashwords: The Future of Ebook Publishing at RWA 2012
At first glance, there’s no limit to how much the self-published ebook author gains from this bright new dawn. The route to conventional publication is tough, and prone to detours and roadblocks. Cut out the middle men (and women), publish your own work and you’ll bypass a lot of heartbreak.

On the other hand there is an unpleasant truth that must be faced. Conventional publishers have many reasons for turning down books, and one of them is quality control. Russell Lynes, one time editor of Harper’s Magazine said: “Every journalist has a novel inside him, which is an excellent place for it.” The rush to publish isn’t necessarily good, or advisable. Victoria Beckham or Prince William could easily become million sellers overnight with self pubbed editions of “What I Did On My Holidays”, but it would be an awful lot harder to shift many copies with that title if the author didn’t have either a glamourous media image, a title, or both.

And another thing. Despite the explosion in titles on the market surely the number of readers worldwide must remain pretty constant. Once the initial thrill of the new technology has worn off and everyone who’s likely to buy an ereader has one, maybe the market will settle down – and that’s before we get around to pricing. There’s an old saying: “Why buy the cow when you can get the milk for free?” There are thousands of books on the internet downloadable for free, whether legally or illegally. The relentless driving down of prices is good for the reader, but not so good for the author and disastrous for small independent booksellers.

It’s good to see authors taking the initiative, but how long can these trends continue?